Data-driven Customer Experience Transformation

Looking to master customer experience strategy and drive consistent engagement across all channels? Data-Driven Customer Experience Transformation is a practical and aspirational guide for mid-career professionals aiming to build credibility and lead impactful CX initiatives. Grounded in rigorous research from the Cambridge Service Alliance at the University of Cambridge by Mohamed Zaki , this book provides proven frameworks and actionable tools to help you design and optimize seamless experiences across digital, physical and social platforms. You'll learn how to: - Develop and implement omnichannel CX strategies aligned with business goals - Apply data-driven principles to predict customer engagement and identify growth opportunities - Optimize real-time management of customer interactions for consistency and loyalty - Leverage AI and analytics to deepen customer relationships and enhance personalization - And learn from real-world examples featuring Microsoft, KFC and Emirates Airline Equip yourself with the expertise to lead CX transformation that drives customer loyalty and accelerates your career in a competitive marketplace. Themes include: Customer experience strategy, omnichannel engagement, data analytics, AI in CX, loyalty, real-time management, career development

Mærke

Mohamed Zaki

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Bøger

GTIN

09781398617391