Nudge

El impulso que necesitas para tomar mejores decisiones sobre salud, dinero y felicidad. Considerado ya un cl?sico y uno de los mejores libros sobre econom?a y pol?tica de las ?ltimas d?cadas, Un peque?o empuj?n plantea c?mo nuestras percepciones y decisiones dependen del modo en que se organizan ante nosotros las diferentes opciones. A trav?s de leves impulsos, conscientes, a menudo invisibles y cuyo coste econ?mico y pol?tico es irrisorio, las personas e instituciones pueden influir en nosotros sin mermar nuestra libertad de elecci?n, y obtener as? grandes logros en relaci?n con la salud p?blica, las finanzas o la lucha contra la desigualdad. Un libro esencial para quienes formulan nuestras pol?ticas p?blicas, pero cuya aplicabilidad en nuestra vida cotidiana es sorprendente y maravillosamente eficaz. ENGLISH DESCRIPTION From the winner of the 2017 Nobel Prize in Economics, Richard H. Thaler, and Cass R. Sunstein: a revelatory look at how we make decisions--for fans of Malcolm Gladwell's Blink and Daniel Kahneman's Thinking Fast and Slow New York Times bestsellerNamed a Best Book of the Year by The Economist and the Financial Times Every day we make choices--about what to buy or eat, about financial investments or our children's health and education, even about the causes we champion or the planet itself. Unfortunately, we often choose poorly. Nudge is about how we make these choices and how we can make better ones. Using dozens of eye-opening examples and drawing on decades of behavioral science research, Nobel Prize winner Richard H. Thaler and Harvard Law School professor Cass R. Sunstein show that no choice is ever presented to us in a neutral way, and that we are all susceptible to biases that can lead us to make bad decisions. But by knowing how people think, we can use sensible "choice architecture" to nudge people toward the best decisions for ourselves, our families, and our society, without restricting our freedom of choice.

Mærke

Cass R. Sunstein og Richard H. Thaler

Kategori

Bøger

GTIN

09786073805360